Google Ads New AI Tools – Should You Trust AI Automation?
Google Ads has been steadily adding AI-driven features to make campaign management “easier” – from auto-generated ad headlines to suggested keywords and even automated creative assets. For busy business owners, this sounds like a time-saver. But as with most automation, there’s a balance to strike. What’s New Recent updates mean Google Ads can now: Suggest […]
X’s Scheduling Change – What It Means for Your Social Strategy
X (formerly Twitter) recently made a big change that’s caught a lot of businesses off guard – third-party scheduling through its API is no longer an option. For years, marketing teams relied on social tools to plan posts ahead of time. Now, those tools can’t schedule to X at all. This feels like a deliberate […]
Why Paid Ads Should Be Part of Every Marketing Strategy
Organic marketing is valuable, but it’s unpredictable. Algorithms change, reach drops, and even your best content might only be seen by a fraction of your audience. Paid ads remove that uncertainty by giving you control over who sees your content, when they see it, and how often it appears. Guaranteed Reach With paid ads, […]